Activate & Hydrate

Activate & Hydrate
Curl activator leave-in gels
activates - moisturizes - defines - adds sheen

Waves & Curls, Curl Activator Leave-In Gels are non-sticky and easily absorbed daily moisturizers. No matter your hair type, there is a W&C Curl Activator for you! They hydrate, define, soften, add sheen, protect, activate, and enhance your curls.
Waves & Curls, Curl Activator Leave-In Gels are the products your curls have been yearning for. These gels are not holding gels and have many benefits over traditional activator and moisturizing products.
- Apply a generous amount of W&C Curl Activator Leave-In Gel to the hair.
- Distribute evenly from roots to ends.
- Style as desired.
This is not your grandparents Activator Gel !
W&C Curl Activator Leave-In Gels:
- Activates your curls without leaving curls stiff and sticky for a natural look.
- Are easily absorbed and quickly penetrate hair, providing instant softness, hydration, moisture, and “comb-ability”.
- Contains humectants (which draw moisture from the environment, while reducing moisture-loss from the hair).
- Leaves the hair silky and soft to the touch.
- Long lasting, maintaining the hair hydrated.
- Provides hair with a natural and healthy sheen.
- Do not leave the hair oily or greasy.
- Do not build-up on the hair and scalp.
- Great for “day afters”.
Choose the gel for you based on your hair type and texture

Curl Activator Leave-In Gel, Lite Hold

The Lite Hold Gel was formulated for oily, wavy hair and adds slight hold to preserve your waves and curls longer.


Curl Activator Leave-In Gel, Regular Hydration



The Regular Hydration Gel was formulated for curly hair that is not oily nor dry. It also has special ingredients to help revitalize color treated and gray hair.


Curl Activator Leave-In Gel, Ultra Hydration



The Ultra Hydration Gel was formulated for dry and tightly curled hair. It is a mega hydrating, moisturizing, and softening leave-in.


Waves & Curls, Curl Activator Leave-In Gels are non-sticky and easily absorbed daily moisturizers. No matter your hair type, there is a W&C Curl Activator for you! They hydrate, define, soften, add sheen, protect, activate, and enhance your curls.
Waves & Curls, Curl Activator Leave-In Gels are the products your curls have been yearning for. These gels are not holding gels and have many benefits over traditional activator and moisturizing products.
- Apply a generous amount of W&C Curl Activator Leave-In Gel to the hair.
- Distribute evenly from roots to ends.
- Style as desired.
W&C Curl Activator Leave-In Gels:
- Activates your curls without leaving curls stiff and sticky for a natural look.
- Are easily absorbed and quickly penetrate hair, providing instant softness, hydration, moisture, and “comb-ability”.
- Contains humectants (which draw moisture from the environment, while reducing moisture-loss from the hair).
- Leaves the hair silky and soft to the touch.
- Long lasting, maintaining the hair hydrated.
- Provides hair with a natural and healthy sheen.
- Do not leave the hair oily or greasy.
- Do not build-up on the hair and scalp.
- Great for “day afters”.
There are three Waves & Curls gels: Lite, Regular, & Ultra.
Choose the gel for you based on your hair type and texture
Curl Activator Leave-In Gel, Lite Hold





The Lite Hold Gel was formulated for oily, wavy hair and adds slight hold to preserve your waves and curls longer.
Curl Activator Leave-In Gel, Regular Hydration





The Regular Hydration Gel was formulated for curly hair that is not oily nor dry. It also has special ingredients to help revitalize color treated and gray hair.
Curl Activator Leave-In Gel, Ultra Hydration





The Ultra Hydration Gel was formulated for dry and tightly curled hair. It is a mega hydrating, moisturizing, and softening leave-in.