Cleanse & Condition​

Cleanse & Condition

formulated to moisturize, strengthen, and add sheen. designed to cleanse your curls without drying.

Gentle Cleansing Shampoo

sulfate, phosphate and paraben free

Waves & Curls Gentle Cleansing Shampoo cleanses your hair without removing essential natural oils.

Sulfates and phosphates are usually put into beauty care products to create that lather you love. The downside? They can strip natural oils from your hair, leaving it dry and irritated. Parabens are a commonly used cosmetic ingredient. They can be harmful to your scalp, leading to dryness, irritation, fading color, and even hair loss.

Waves & Curls Gentle Cleansing Shampoo gives you all the pros and nixes the cons! it is sulfate, phosphate and paraben free. It provides a rich lather that gently cleanses your hair without removing essential oils, leaving your hair soft, cleansed and radiant.

W&C Gently Cleansing Shampoo contains aloe vera, amino acids, and hydrolyzed wheat and soy proteins.

  • Aloe Vera has been used for thousands of years. Why mess with a good thing? It strengthens and hydrates the hair, soothes, and protects the scalp.
  • Amino Acids promote hair growth by improving strength, elasticity, and hair texture.
  • Hydrolyzed Wheat Protein helps keep hair hydrated, enhances curl definition, and promotes hair growth.
  • Hydrolyzed Soy Protein strengthens hair and increases its ability to retain moisture, while leaving hair shiny and smooth.
  • Why hydrolyzed proteins? Hydrolysis helps break down proteins, so they are small enough, to be absorbed and useful to your hair.

 

Using W&C Gentle Cleansing Shampoo will make your waves and curls not only look but also feel healthier.

  1. Apply Waves & Curls Gentle Cleansing Shampoo to wet hair.
  2. Massage into a thick lather.
  3. Let set for 1 minute and rinse.
  4. Repeat if necessary.
  • Aloe Vera
  • Amino Acids 
  • Hydrolyzed Wheat Proteins
  • Hydrolyzed Soy Proteins
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Waves & Curls Gentle Cleansing Shampoo cleanses your hair without removing essential natural oils.

Moisturizing Conditioner

Hydrates - Softens - Detangles

Waves & Curls Moisturizing Conditioner Leaves your curls manageable and radiant while improving texture, elasticity, replenishing moisture, and preventing breakage.

After cleansing your hair with W&C Gentle Cleansing Shampoo it’s time to add nutrients to those healthy oils that are naturally found in your hair.

The Waves & Curls Moisturizing Conditioner adds olive oil to the winning formula of aloe vera, amino acids, and hydrolyzed wheat and soy proteins found in the W&C Shampoo.

  • Olive Oil helps to moisturize, prevent split ends, and soften your hair.
  • Aloe Vera strengthens hair, controls, oils and soothes the scalp. 
  • Amino Acids promotes hair growth by improving strength, elasticity, and hair texture.
  • Hydrolyzed Wheat Protein helps keep hair hydrated, enhances curl definition, and promotes hair growth.
  • Hydrolyzed Soy Protein strengthens your hair and increases its ability to retain moisture while leaving hair shiny and smooth.
  • Proteins that are too large cannot be absorbed into the hair. Hydrolysis helps break down proteins, so they are small enough to be absorbed and be useful to your hair.

 

W&C Moisturizing Conditioner nourishes, hydrates, detangles, and prevents breakage, leaving your Waves and Curls soft and easy to manage.

  1. Generously apply Waves & Curls Moisturizing Conditioner to damp hair after shampooing.
  2. Leave on hair for 1-3 minutes.
  3. Rinse well.
  4. Repeat if necessary.
  • Olive Oil
  • Aloe Vera
  • Amino Acids
  • Hydrolyzed Wheat Proteins
  • Hydrolyzed Soy Proteins

Waves & Curls Moisturizing Conditioner leaves your curls manageable and radiant. It improves texture, elasticity, replenishes moisture, and prevents breakage.